SALVATION ARMY AND NY YANKEES TEAM UP TO HIT ONE OUT OF THE PARK AT “SALVATION ARMY CAMP DAY”
It may have been a bad day on the field for the New York Yankees, but it was nothing short of a home run for The Salvation Army.
On Wednesday, August 30th, The Salvation Army Greater New York Division partnered with the Yankees for “Salvation Army Camp Day at Yankee Stadium,” the latest in a long line of community partnerships/initiatives between the two iconic New York institutions.
As part of the program for the day, The Salvation Army received 500 free tickets to what turned out to be a single-admission doubleheader (courtesy of the previous night’s rainout) versus the red-hot Cleveland Indians. The tickets were distributed to youngsters and their chaperones from camping and other youth programs throughout the Greater New York area.
Safe at Home
The event also included a pre-game home-plate ceremony involving Salvation Army leadership and guests, including a few of the youngsters. Yankee Stadium PA announcer Paul Olden welcomed The Salvation Army representatives, while also offering a call-to-action in support of The Army’s youth-camp programs. Similar messages appeared on the stadium’s centerfield jumbotron and surrounding video zippers.
Following the home-plate ceremony was a presentation of a ceremonial check of $25,000 by the Yankees to The Salvation Army in support of camping programs.
Meanwhile, outside the stadium’s main entrance, Gate 4, bellringers manned kettles, collecting money in support of The Army’s programs, which serve those in need right in the Yankees’ own backyard, the Bronx.
“I think it is a great opportunity when we can have partners like the Yankees,” says Lt. Colonel Ricardo Fernandez, Divisional Commander of The Salvation Army Greater New York Division. “It helps to develop a good relationship with the community and people like us, where we’re working every single day with kids from the different neighborhoods around the city. It’s good when we can . . . give the kids the opportunity to come to the stadium, to see the players, to enjoy the music and the fellowship here.”
The only downside to the whole event? A doubleheader loss for the Yankees! But even that couldn’t wipe the smiles off the faces of youngsters on a day made for them.