National Donut Day—A Real Sweet Deal!

The Salvation Army and Entenmann’s Bakery, a division of Bimbo Bakeries USA, teamed up for the fifth straight year to celebrate the sweetest holiday on Earth — National Donut Day!

Here in New York City, the day was celebrated with a special National Donut Day event held at a pedestrian plaza just outside Madison Square Park in Manhattan, and featuring street characters (The Salvation Army’s Captain Cares and Entenmann’s Mr. Rich Frosted); a prize wheel; Salvation Army “Donut Lassies” dressed in historic costumes distributing doughnuts and brochures; the first Entenmann’s “Donut Mobile” (great for photo ops!), music, balloons — and, of course, lots of free doughnuts and coffee.

Culminating the event, as in past years, was a late morning press conference, whereby Entenmann’s presented a check for $30,000 to The Salvation Army in recognition of all The Army does, and has done, for communities throughout the Greater New York area and across the globe over the decades. (In 2015, The Salvation Army is celebrating its worldwide “Sesquicentennial,” or 150th anniversary.)

$130,000 has been raised over the course of The Army’s partnership with Entenmann’s, with all funds benefitting lives served by The Salvation Army.

Lieutenant Stephen Mayes, Corps Officer of the Stapleton Corps Community Center on Staten Island, was on hand to accept the check on behalf of The Salvation Army, which was presented by Maureen Sticco, Director of Marketing for Entenmann’s Bakery. Lt. Mayes briefly addressed the crowd, reflecting on the history of National Donut Day, first established by The Army in Chicago in 1938 to help raise funds during the Great Depression. National Donut Day was also created to commemorate the efforts of The Salvation Army’s original “Doughnut Lassies” (female Salvation Army volunteers), who served doughnuts on the frontlines to American troops in France during World War I.

National Donut Day takes place each year on the first Friday of June.

National Donut Day!

National Donut Day!

National Donut Day!