The Salvation Army rings the bell at Nasdaq

December 28 2017 – The Red Kettles were missing but enthusiastic bell ringing was on full display Thursday morning as members of The Salvation Army Greater New York Division followed a decade-long Christmastime tradition of ringing the opening bell at Nasdaq in Times Square. Who could be more appropriate for the task?

“After all, as you know, The Salvation Army has some experience ringing bells,” said Lt. Colonel Ricardo Fernandez, Division Commander, in remarks that were broadcast on five financial news networks. While our bell ringing is one of the most recognizable symbols of Christmas in New York, Colonel Fernandez said, “Christmas is over and our kettles are back away.

“Do you think we take a vacation? Not even close.”

Because the struggles of New Yorkers “don’t begin or end with the holidays,” he said, The Salvation Army offers more than 100 services that reached more than one million New Yorkers last year.

“We’re open year-round.”

Colonel Fernandez and his wife, Lt. Colonel Mirtha Fernandez, then rang the Nasdaq bell to begin the day’s trading. The ceremony was broadcast for an hour on Nasdaq’s jumbotron high over Times Square.

Written by Retta Blaney

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